Studio Sopa's New House
For a few years in my career, I stopped using my name and created Studio Sopa, which means "soup" in Portuguese. At the time, I became a partner in a gigantic studio in the traditional industrial neighborhood of Barra Funda, in São Paulo. And to share the news with customers and friends, I decided to create this advertising piece.
As the logo is yellow to refer to the typical Brazilian corn meal soup, I used peach nectar to emulate a soup and literally dipped an analogue camera in it, protected with tape (no cameras were harmed in the making of this photo, it is still in use and doing well).
To top it off, I invited Daniel Hirata, a chef friend and his uniform to give the final touch to the image. The headline goes as “Studio Sopa is in a new house.”
MAKING OF
For the composition, I photographed Daniel against a white background holding an empty plate. Then I cleared up the whole set, leaving only the octasoft on a boom, so I placed him against the white wall in the very back and took several photos to compose a panoramic photo of the space. Later, I photographed the camera inside the plate with different levels of “soup” in order to adjust in post the liquid level in relation to the camera.
